Carla Axtman

Carla is a leader in the art of storytelling and brings a "make good things happen" attitude to everything she does. She's passionate about creating images and the written word, bringing them together to build narratives that deliver for clients. Carla is also a seasoned communications strategist with a talent for seeing the big picture and assisting clients with reputation management.
She has spent almost two decades studying the art and science of photography. She's highly skilled at portrait and campaign photography with a deep understanding of what clients need to shape their story and their reputation. Carla has been selected to photograph local and national leaders, including President Barack Obama, U.S. Senator Elizabeth Warren, U.S. Senator Jeff Merkley, U.S. Senator Ron Wyden and Oregon Secretary of State Shemia Fagan.
Carla began her communications career as a writer, and for over a decade has crafted speeches, presentations, print/digital content, articles, blog posts, and other media that drive affinity and engagement.  She's coordinated all aspects of client brand and communications, including spotting trends, content strategy, audience targeting, SEO, press relations, design, community/volunteer involvement, presentations, and digital channels.
Carla is story driven with an eye toward applying data from digital analytics, polling, and focus groups to identify and understand audiences.